More online shoppers picking up in store

Waitrose is reporting a surge in shoppers choosing to pick up online shopping in stores as customers react to the problems affecting many retailers’ home delivery networks.

The number of online orders from the supermarket’s sister company, John Lewis, being picked up in Waitrose stores increased 75% last week compared with the same period a year ago, while grocery collections were up more than fourfold. The figures were boosted by high demand in the wake of Black Friday on 28 November and Cyber Monday three days later, the busiest weekend of the year so far.Waitrose

Demand for click and collect is growing ahead of the online retail market, which was expected to increase by 22% this year with 930m parcels dispatched. Of those, 80m are expected to be collected from stores or other handy locations such as lockers or post offices.

Some 43% of UK consumers plan to use click and collect services this Christmas, according to research from retail analyst Verdict. It forecasts that the click and collect market will reach £3.7bn this year, with £1.6bn spent in the final quarter of the year alone.

But click and collect is not immune from delays. Some deliveries to stores are also being affected as retailers struggle to cope with surging demand for online orders. M&S has dropped next-day deliveries to stores and is only able to deliver within two days.

See the original article here: Waitrose shoppers collect online orders in stores to avoid delivery backlogs